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Having Accurate Listings Can Make Or Break You

November 9, 2017

Did you know your business is already listed on hundreds of local search sites? All of them … including Google, Apple, Yelp, Facebook, and many more … license local business information from four key data providers, so it’s critical that your business is properly listed in them.

 

Search engines and local business directories license much of their information from these four key providers. They then supplement that information with data gathered from their own users, other web sites, and from business owners themselves.

 

But your business information can sometimes be incomplete, inaccurate, or inconsistent in the local data providers, so it’s up to you to ensure that they have the correct information about your business.

 

In the United States, the four local business data providers are Infogroup, Neustar Localeze, Acxiom, and Factual. They supply data to hundreds of different search engines, websites, and apps, but here are some of the most notable:

 

Infogroup             Localeze             Acxiom          Factual

 

Google                                        Yahoo                                    Apple                            Apple

Yahoo                                          Bing                                       Yelp                              Bing

Bing                                          Facebook                            Superpages                       Yelp

Twitter                                       Groupon                             Yellowpages                  TripAdvisor

 

 

 

How Do You Update The Local Search Data Providers?

 

The most important information about your business is called the NAP (name, address, and phone). Make sure that you know exactly what NAP you want to use for your business and keep it 100% consistent in all four of the data providers and any other listings you may claim.

 

Next, check and update the listings for your business in the four data providers. Use the links below and follow the instructions there.

 

Infogroup — www.expressupdate.com

 

Neustar Localeze — www.neustarlocaleze.biz/directory/search

 

Acxiom — www.mybusinesslistingmanager.com

 

Factual — www.factual.com/contact#update_add_business

 

Be aware that on Factual you cannot actually claim and manage your business listing. You can, however, use their form to submit corrections, add a new business, report duplicate listings, or request removal of a listing.

 

To conclude, local search results are trusted sources of information.

 

Trust leads to loyalty, which leads to more business, which leads to happy customers and business owners.

 

And it all starts with the correct business listings in that customer’s local search.

 

 

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